Pinreel Inc.
From the proof of concept: tiny Paddy stands before Mt. King’s giant bloodshot eye

Adult Swim · 2022–2025

Evil Town

An original dark fantasy series, optioned by Adult Swim and developed through a pilot script and a proof of concept between 2022 and 2025.

Network
Adult Swim
Released
Unreleased
Adam
Co-creator, executive producer
Genre
Dark fantasy
Studio
Proof of concept by Pinreel Inc.

Adam’s Role

01

The Pitch Bible

Wrote the bible that got the show optioned.

02

The Pilot

Co-wrote the pilot script and the series overview.

03

Proof-of-Concept

Produced a 30-second proof of concept entirely in house at Pinreel, in just under eight weeks.

04

The Network

As executive producer, worked closely with Adult Swim’s executives through development to deliver what they needed.

Storyboards

Storyboards from the pilot and series bible.

Board: a pudgy figure doubled over in shock, eyes popping
Board: a hooded executioner marked GOV stands on a scaffold above the crowd
Board: an executioner’s bloody axe beside a volcano with a glowing red eye
Board: Paddy, tiny, peeks over a box beside a giant’s seat
Board: Mt. King looms over the battlements, Paddy blurred in the foreground
Board: Paddy, tiny, stands on the king’s lip beneath his giant eye
Board: a giant hand holds Paddy up over a ruined crooked town
Board: Paddy shrugs beneath Mt. King’s giant red eye
Board: Paddy stands on the king’s nose before his giant glowing eye
Board: Paddy cheers on top of a giant mound
Board: a grinning reaper in sunglasses swings his scythe
Board: a reaper in sunglasses breathes heavily as Paddy and a friend watch
Board: at the bar, the reaper tells Paddy, “You inspired me.”
Board: the reaper crashes onto the bar stool in a splash of red
Board: a bat demon sprinkles dust over a sleeping Paddy
Board: Paddy eyes a witch at a glowing skull cauldron while his friend eats
Color board: Mt. King glares down in a green haze
Color board: Paddy, tiny, in Mt. King’s giant palm
Board: a little creature tips a giant teacup: “Here comes your hot tea, daddy!”

Character Development

Paddy, built in CG at Pinreel. Adam drew over the renders to push the poses and expressions, and those drawovers became the visual development for the final turnaround, along with his hand, foot and mouth charts. The slideshow continues into Mt. King, from sketches to final color, and ends with the cleanup drawings of his hands, mouth, teeth and nose made for the 3D modelers.

Adam’s red drawover on the early T-posed Paddy model for the modeling team, with Mt. King yelling YEAH! behind him
Paddy · Model notes
Paddy model in five poses, from slouching to playing a guitar with a black eye
Paddy · Poses
Six expression close-ups of Paddy with drawn-on features
Paddy · Expressions
Hand chart: four poses drawn over blue construction
Paddy · Hand chart
Foot chart: four stages of a step, with red motion arrows
Paddy · Foot chart
Mouth chart: ten drawn mouth shapes on the Paddy model
Paddy · Mouth chart
Mouth chart, second set: ten more mouth shapes
Paddy · Mouth chart, second set
Sketches: Mt. King picks up the tiny Paddy and peers at him
Mt. King · Sketches
Notebook page of marker doodles of Mt. King in red, pink, blue and color
Mt. King · Notebook doodles
Sketch: Mt. King: “God, why is everyone so stupid?”
Mt. King · Sketch
Mt. King’s face, in ink and in color marker
Mt. King · Face studies
Rough sketch of a toppling castle crown
Mt. King · Crown sketch
Color design: a giant one-eyed king with a flaming orange beard, grinning wide
Mt. King · Final color
Full-body line design of Mt. King, arm outstretched, with a castle-tower crown
Mt. King · Line design
Hand design: a brick castle cuff on a two-fingered hand, revised from a simpler band
Mt. King · Hand design
Cleanup: two clenched fists with castle cuffs for the 3D modelers
Mt. King · Cleanup: two clenched fists with castle cuffs
Cleanup: two fists from the front for the 3D modelers
Mt. King · Cleanup: two fists from the front
Cleanup: two cupped open hands for the 3D modelers
Mt. King · Cleanup: two cupped open hands
Cleanup: thumbs and a knuckle-wrinkle detail for the 3D modelers
Mt. King · Cleanup: thumbs and a knuckle-wrinkle detail
Cleanup: a fingertip with fingerprint detail for the 3D modelers
Mt. King · Cleanup: a fingertip with fingerprint detail
Cleanup: open mouth with teeth and tongue for the 3D modelers
Mt. King · Cleanup: open mouth with teeth and tongue
Cleanup: individual teeth, front and molars for the 3D modelers
Mt. King · Cleanup: individual teeth, front and molars
Cleanup: nose from three angles with nostril detail for the 3D modelers
Mt. King · Cleanup: nose from three angles with nostril detail

Proof-of-Concept

Two set demos from the proof of concept, made in house at Pinreel.

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